Overview

  • Founded Date February 11, 1986
  • Sectors Information Technology
  • Posted Jobs 0
  • Viewed 8

Company Description

Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a key part of a recruitment marketing technique due to the fact that it assists get your company in front of a wide pool of candidates. Especially quality prospects who aren’t actively utilizing the basic job boards.

Social marketing is an effective tool for recruitment. However, since most advertising systems are customized to eCommerce, developing an excellent recruitment campaign can be difficult. This article strolls through factors to consider and suggestions when utilizing Facebook ads for recruitment marketing.

Establish Facebook Business Manager and advertisement account

You’ll need a Facebook Business Page and employment Facebook Business Manager account to run any advertisements on Facebook or Instagram. This great guide from Hootsuite walks through how to establish Facebook Business Manager.

Business Manager enables you to include numerous individuals to the account to help run projects, however be mindful that people will need an individual Facebook account to be able to be included.

To buy marketing projects, you’ll also require a Facebook Ad Account, which you will be triggered to produce when setting up Facebook Business Manager.

You’ll also to confirm your site domain with Facebook, which is needed to measure and track campaigns.

Choosing a campaign type

To produce a marketing campaign, head to the “Ads Manager” area through the top left navigation of your Business Manager Dashboard.

When you click the green button to create a campaign, you’ll be offered a list of 11 kinds of campaign goals. We have actually discovered that 3 of these objectives are most useful for recruitment marketing: employment Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are most likely to buy items from a brand they understand, people are more most likely to request a job at a business they’ve heard of. Brand Awareness campaigns are enhanced to be seen by a wide swimming pool of individuals that are likely to be interested in your company.

These advertisements will not straight drive traffic to your website, but they get prospects familiar with your business and ready to click when the perfect position occurs.

Awareness campaigns can be about almost anything that shines a light on your business. Announcements about development and awards, articles about company initiatives and culture, and videos about the organization’s achievements and objective can all be turned into distinctive campaigns.

Traffic

In the Wonderkind platform, this is described as a “Clicks” campaign. These ads are targeted to reach an audience that is most likely to click the link in your advertisement.

This audience is narrower than in a Brand Awareness project, however still includes individuals interested however not all set to get a job.

These advertisements can concentrate on open positions to get people to check out more about the jobs and the company (terrific for high-volume recruiting). Or feature material that will drive people to your site, like industry hot subjects or tips.

Conversion

Conversion campaigns are what individuals tend to consider when they think of advertising. These campaigns track and optimize towards somebody performing an action on your site, such as submitting an application.

For a Conversion project to be successful, you initially need to develop a strong audience of prospective prospects that recognize with your business. Without that, it’s type of like running through a crowd and asking strangers to marry you.

Let your audience get to understand you with Awareness and Clicks campaigns first, and move more spending plan to Conversion projects over time.

Great advertisements and brand awareness makes individuals click, however conversion happens on a landing page. So you need to make certain that your task pages load quickly, are easy to continue reading mobile gadgets, and plainly specify the info task prospects appreciate a lot of.

Be aware that Facebook conversion ads are going through some changes in action to Apple’s iOS 14 privacy updates – [update October 2023: please read the following for more on Apple’s iOS 17 privacy updates] Companies will require to prioritize 8 conversion actions per web domain.

If task listings are on the primary business site, you’ll likely need to align with the marketing team on the top priority list.

Facebook encourages companies to utilize the Facebook Conversion API to connect your ads with conversion data from other sources, such as your server, material management system (CMS), or client relationship management (CRM).

Campaign spending plan optimization

There are a couple of different options when it pertains to paying for ads. First, you can select to pay based on clicks or impressions of your ads. Next, you decide how you want Facebook to place your advertisements:

Daily Budget: Ads will be paced so, your spending lasts the complete day.

Lifetime Budget: You set the length of a project and ads will be placed so your spending lasts the full campaign. This option also enables you to set time windows such as running ads only in the evening or on weekends.

For the 3 main types of recruitment campaigns talked about above, a basic suggestion is:

Brand Awareness: Run as ongoing projects, employment payment on impressions, and either day-to-day or life time budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time spending plan.

Conversion: Short run time, payment on clicks, life time budget. These will likely be your most expensive projects.

Select an audience

Targeting task titles and industry is normally where you start with recruitment marketing, but you can reach a lot of hidden potential with non-traditional audience characteristics. For some inspiration, we just recently wrote about 5 innovative ways to utilize targeting in recruitment advertisements.

Facebook also provides the alternative to target “lookalike audiences.” This is terrific once you’ve had great project results and great hires to validate your existing audience is what a future one ought to “look like.”

Ad positioning

After testing much of the ad placement choices readily available, we’ve found the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, employment Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are hardly ever used. Therefore, we wouldn’t suggest utilizing them. We’ve discovered that the news feed for both Instagram and Facebook have provided our partners with more clicks and conversations.

If you are looking to develop more awareness, we would advise Instagram. Not a great deal of advertisers hang around on developing a good Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stand apart.

Create the ad

Assembling a great advertisement can be challenging. If you’re not sure where to start, have a look at our guide on how to turn job descriptions into fantastic social ads in 15 minutes.

It can be unexpected what mix of copy and images work best for your audience. We advise A/B testing multiple ad versions in each campaign.

For example, in a campaign about an open position, one advertisement variation might focus on the income and benefits, another on the business culture, and a 3rd on the job performance.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to increase recruitment rapidly, by hand producing the properties, audience, and spending plans for each project will slow you down. Wonderkind helps you speed up recruitment marketing by automating your social method across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology utilizes data from years of recruitment projects to develop an audience that’s best for your market, location, and employment opportunities.

Our user friendly platform makes it easy to spin up creative advertisements in minutes with project templates, a library of stock pictures, and instant image cropping. Once advertisements are running, keep track of performance and invest throughout all social channels in one overarching dashboard.

Ready to turbo-charge your skill sourcing? Take a look at how Wonderkind works or see it in action.